Marketing Exercises

Marketing Exercises - 5 $10,980,000(annual revenue 146,400(room nights = $75(REVPAR 6 400(rooms 2000(area-available rooms = 20(property share

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HF 100 Marketing Exercises 1. 400 (rooms) * 366 (nights in 2008) = 146,400 (room nights) 2. 146,400 (room nights) * 75% (occupancy) = 109,800 (occupied) 3. 109,800 (occupied rooms) * (the following mixes) = a. 109,800 * 40% = 43,920 (individual business nights) b. 109,800 * 30% = 32,940 (group business nights) c. 109,800 * 20% = 21,960 (individual leisure nights) d. 109,800 * 10% = 10,980 (group leisure nights) 4. 109,800 (occupied) * $100 (daily rate) = $10,980,000 (annual revenue)
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Unformatted text preview: 5. $10,980,000 (annual revenue) / 146,400 (room nights) = $75 (REVPAR) 6. 400 (rooms) / 2000 (area-available rooms) = 20% (property share) 7. [2000 (area-wide rooms) * 366 (nights in 2008)] * 80% = 585,600 (occupied) 8. 109,800 (occupied) / 585,600 (area occupied) = 18.75% (property share) 9. [2000 (area-wide rooms) * 366 (nights in 2008)] * $75 = $54,900,000 10. $54,900,000 (area revenue) / $10,980,000 (property revenue) = 20% (share)...
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This homework help was uploaded on 04/14/2008 for the course HF 100 taught by Professor Buchin during the Fall '07 term at BU.

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