Exam#2_Outline

# Exam#2_Outline - MGT 4102 Outline for Test#2 104 points 35...

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MGT 4102: Outline for Test #2 104 points: 35 mult. Choice/(T/F) for 2pts. Each Several short answer: 34 points total (2-5qs?) Frameworks (Most important) Data analysis part of Problem Solving Framework Once the consulting team has collected the data, it needs to be summarized: o From Interviews/Direct Observations: From the interview and observation write-ups record the major issues/key points mentioned and look for consensus. Major themes should emerge (3-4, no more than 7). Develop a summary around each major theme . Keep direct quotes anonymous . Use flowcharts to document process observations . o From Questionnaires/Surveys: Use a computer generated scoring program (or Excel) to summarize the data, calculate mean scores , and otherwise sort the data in ways that can allow the analysts to identify relationships . o From Organizational/Public Records: Typically, the data collection here is focused on answering specific questions . Summarize the results of the research in a report or white paper. Basic approaches used in data analysis: o Frameworks: Data visualization techniques , ex: any 2x2 matrix, flowcharts, graphs, maps Categorization and Classification models (SWOT, Porter 5, BCG Growth-Share Matrix, Kinsey/GE Cell Matrix) Profitability Model Numerical analysis and Financial Ratios Decision Trees o Statistical Methods: Correlation (ex: relationship between costs and profits)-any of a broad class of statistical relationships involving dependence ) Causation (ex: planning results in improved performance) Dependence -any statistical relationship b/w two random variables or two sets of data. Familiar examples of dependent phenomena include the correlation between the physical statures of parents and their offspring, and the correlation between the demand for a product and its price. Correlations are useful because they can indicate a predictive relationship that can be exploited in practice .

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o Methodologies o Other Management Tools Data Visualization: 2x2 Matrix Visualizing Information Ex: 3-Dimensional data visualization
Visualization techniques: Flowchart Data Map Comparison Pie Chart

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Categorization/Classification Models: o Analysis Techniques and Frameworks: Environmental Context 3 useful techniques to put business (or product) in context SWOT, PESTEL, and Porter 5 Forces SWOT identifies strengths, weaknesses, opportunities, and threats PESTEL looks at the environment in which the firm operates: P olitical, E conomic, S ociocultural, T echnological, E nvironmental, and L egal. Porter 5 Forces examines industry specific structure and “forces” that can result in an attractive or unattractive competitive situation . o PESTEL: Drawing in Notes What do you learn from PESTEL Analysis?
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