Journal Review 3 - Running Head JOURNAL ARTICLE REVIEW 3 1...

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Running Head: JOURNAL ARTICLE REVIEW 3 1 Background Supply chain collaboration concept is still in the early phase. As of result, implementation of supply chain collaboration has proven to be difficult. In Understanding the Meaning of Collaboration in the Supply Chain, Mark Barratt pointed out that the failure of implementation was due to the following reasons: over-reliance on technology, not knowing when and who to collaborate, and a lack of trust between business partners. He argued for the utilization of the segmentation approach as the most effective mean of collaboration and a deeper look at the elements (i.e. culture, trust, communication, understanding, etc.) within the supply chain collaboration (2004). Collaboration is a broad and can cross the entire spectrum of supply chain management. “For the sake of brevity,” the author only discussed about vertical collaboration. Through a series of hypothetical questions and a couple of charts, the author demonstrated the importance and need for collaboration; the how, when and who to collaborate; and what can go wrong if collaboration is not implemented properly. Journal Article Critique and Textbook Comparison Liberty University School of Business’s (LUSOB) textbook on Supply Chain Management delved very little on the concept of collaboration. It discussed about collaboration on much broader levels such as third party logistics, strategic alliance, and partnership (Liberty University School of Business, 2014). As appose to LUSOB’s on collaboration, Barratt delved deeper and dissect the elements that make up the concept of collaboration. Additionally, LUSOB discussed collaboration more on an intra-organizational level while Barratt concentrated
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Running Head: JOURNAL ARTICLE REVIEW 3 2 on the inter-organizational level. However, the little discussion in LUSOB seemed to validate Barratt’s point that the concept of collaboration was in its infancy. Mark Barratt divided the article into six sections. The sections were logically ordered that provided a good flow and a better understanding for the readers. The discussion in each section was critical that tied into the next section.
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