1The Value of CLVThe Importance of Customer Lifetime Value (CLV) and How to Calculate ItWael MamokaBerkeley CollegeMarketing Metrics and AnalysisProfessor Latasha Harrison10/20/2021
2The Value of CLVAbstractThis paper explains the calculation and meaning of Customer Lifetime Value (CLV), whichis based on an article by Crazy Egg. Not only the CLV value is explained, but also theappropriate number of calculations of CLV value depending on the industry is presented.In addition, three other variables of retail, automotive and hospitality are mentioned.Finally, the "9 Ways to Increase Customer Lifetime Value" are listed, thereby clarifyingwhich of the CLV recommendations have the greatest impact.
3The Value of CLVBody1. The CLV value is calculated to predict how much money the company will make in the future foreach customer acquired. (Crazyegg, January 15, 2019) However, it is recommended to calculate the