Berkeley CollegeCourse of study: Marketing ManagementStudy location: New York, ManhattanCase studyOculus RiftWael Mamoka5. SemesterSubject: SAB4410NEW PRODUCT DEVELOPMENTLecturer:Professor HarrisonSubmission date: 10/13/2021
2AbstractThe company, Oculus Rift is a virtual reality glasses manufacturer. When you put onvirtual glasses, they are capable of simulating any place you want. You get thefeeling that the image you see through the glasses is real. You can use them tosimulate objects that aren't actually in the room, or even represent journeys, whatyour next vacation might be like in a certain hotel or destination. Oculus Rift providesa technological revolution in the field of virtual reality with the help of a video gameexperience. However, this field still has many hurdles: Virtual reality is still quite in itsinfancy and needs more years to gain experience and new innovations (Crawfor, n.d.). For this, Oculus Rift cannot yet ensure an adequate implementation of suchtechnology.In the following of this thesis, the company Oculus Rift will be discussed in moredetail. In order to have a good knowledge about the company and its strategy,several questions will be answered. These questions are about analyzing andexplaining the challenges and uncertainties that Oculus Rift has to face. In 2014,Oculus Rift was acquired by Facebook. This presented Oculus Rift with challengesall the more. For this purpose, the company has developed measures to be able tocope with these challenges and uncertainties. Therefore, these measures will alsobe discussed in order to show how the uncertainties could be mitigated.