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Ex3 Linear & Logit Regression for Restaurant Survey...

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1SAS Exercise 3: Linear & Logit Regression for Restaurant Survey Data(Total 100 Points)* Students can discuss this exercise with anyone in the class, but you should do the write-up part independently. Write-up copy will be considered to be serious plagiarism. Youshould submit a report on our course website. Given the multifaceted nature of thisexercise, you are encouraged to team up with another student. A two-member teamshould submitone report using either member’s account in Canvas. Do not submit thesame team report more than once. For the reason, the team report should have bothmembers’ full names clearly on its cover page. Working on the exercise alone is perfectlyfine, too.Example & Data: Hobbit’s Choice Restaurant (Burns and Bush,Marketing Research)Download the SAS data namedThe Hobbit’s Choice Restaurantalong with itsquestionnaire from our course website. The questionnaire will help you understand thedata.The overall purpose of this exercise is to get students familiarized with various regressiontechniques. In this exercise, you want to explain what kinds of customers are likely tovisit the upscale restaurant named Hobbit’s Choice. Therefore, your dependent variable(DV) is the #3 question (restaurant patronization likelihood) in the survey.Your base IV set is the following.IV = product characteristics variables (#12~21) & demographics variables (#22, 23, 25,27, 28)* You should study Linear Regression (Moon’s Notes)carefully before you do thisexercise.

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Term
Fall
Professor
N/A
Tags
Regression Analysis, Curvilinear Effect

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