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Unformatted text preview: o Setting the public’s agenda TV news powerfully influences which problems are viewed as the most important/compelling • Not telling HOW to think, but WHAT to think about o Priming How TV news influences the standards viewers apply to several aspects related to the presidency • Character • Performance • Assigning responsibility for a problem Calls attention to some matters while ignoring others • Primes viewers to judge president along lines of what is being presented • Molds/shapes standards by which presidents are judged Questions of character • Typically focuses on questions of ethics/integrity Performance • If media only talked about wars & problems, public will be primed to view bush as incompetent commander-in-chief o If play positive role = doing good job • Assigning responsibility for a problem o Ex: Fuel prices go up Who do you blame?...
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This test prep was uploaded on 04/14/2008 for the course POL 106 taught by Professor Routh during the Summer '06 term at UC Davis.
- Summer '06