homework 3 mgs 4700 DWK.docx - Dong Woo Kim Dr. Moussaoui...

Dong Woo Kim
Dr. Moussaoui
MGS 4700
Homework 3
Quality Management
1. One dimension of quality is obviously performance. This dimension of performance
evaluates how well a product performs its expected task, high performance indicates
higher quality. A second dimension of quality is durability which evaluates how long the
good can last compared to other products. A third dimension that is important is
reliability which measures the extent you can depend on the product to perform its task.
Lastly, features is a dimension that measures quality by differentiating itself with unique
capabilities and functions that competing goods do not have, if these needs are met then it
is of high quality.
2. Quality of design is about the customer’s personal perception of how well the dimensions
of quality of the product fit into their needs. The customer dictates what is quality and
companies have to design the product around their individual dimensions of quality, not
what the company thinks brings quality to the consumer. The key here is to listen to
customer wants and needs.
3. Quality of conformance is the second layer of the layered approach to quality. This is the