DeontologyDeontology•From the Greek word“Deos,”meaning duty.•Deontological theories focus on duties and principles.•Emphasis is placed on doing what is right, based on ethical principles, regardless ofthe outcome.•Best known is Emmanuel Kant’s“categorical imperative.”(aka Kantian ethics)In deontological theories, whether an act is right does not depend on the consequences. (Disagrees withthe idea that consequences are important. ) There are certain acts that are right or wrong no matterwhat the consequences are. This appeals to the notion that there are certain acts which are wrong evenif they have a good outcome. Some people think we can decide whether acts are right by looking at themotive behind them. Others think that acts have to conform to rules for them to be right.