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Strategy Report.docx - Business Strategy Individual...

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Business StrategyIndividualAcknowledgementSeveral people assisted to accomplished this assignment, I would like to acknowledge themhereFirst of all I would like thanks all those who have support me to make this assignmentpossible to complete.I also wants to thanks our lecturer Mr. Frank Gunasekera who advice me and direct me tothroughout the assignment.As well, I want to thank all my friends and classmate, who have been providing their fullsupport through entire assignment.BM 43Page 1
Business StrategyIndividualExecutive summaryThis report is all about Walt Disney and its strategic planning. To reveal the informationabout Disney a full scan has done with strategic terminologies. This report also discussedabout the current business issues impact Disney’s strategic planning. This report also talksabout the techniques that Walt Disney uses.To carry out the organizational and environmental audit PESTEL. SWOT, Porters five forcesanalytic tools also used here.It has discussed how the stake holders take place in the strategic planning. It also saysalternative strategies to grow the business. The alternative strategies have done with BCGmatrix and Ansoff matrix.This report identified suitable strategy to the Disney and it has show the brief plan toimplement that strategy.BM 43Page 2
Business StrategyIndividualTable of ContentsExecutive summary02Introduction0501 Strategic terminologies of Walt Disney061.1 Mission061.2 Vision061.3 Objectives061.4 Goal071.5 Core competency0702. Involved issues in planning strategies under current business conditions072.1 Investing in different countries072.2 Capabilities of people082.3 Economic crisis082.4 Technology development082.5 Community networks0803. Planning techniques Disney would be adopt under given circumstances.093.1 Walt Disney bought Pixer animation studio093.2 Brought ESPN under Disney093.3 Introduce local made product in the Disney stores093.4 Story telling093.5 Children’s publishing103.6Introducing smart phones1004. Organizational and environmental audit104.1 SWOT on Walt Disney104.2 Porter’s five forces analysis124.3 Competitive companies of Walt Disney134.4PESTEL analysis1305. Significance of Disney’s stakeholders on strategic direction1606. Possible alternative strategies that Disney can adopt176.1 BCG matrix176.2 Alternative strategies186.2.1 Invest in south Asia186.2.2 Invest in real estate firm186.2.3 Invest in sports activities196.2.4 Develop mobile phone industry with new software and games19BM 43Page 3
Business StrategyIndividual07. Select appropriate future strategy for Disney1908. Roles and responsibilities of each functional division208.1 Marketing division208.2 Financial division208.3 Human resource division2109. Resource requirements2110. Targets and time scale22Conclusions23References24Figure 0117BM 43Page 4
Business StrategyIndividualIntroductionThe Walt Disney Company is a leading diversified international family entertainment andmedia enterprise with five business segments: media networks, parks and resorts, studio

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