First Order Fit - turnaround time third order fit is when...

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11/3/2014 Types of positioning Variety based Needs based Access based Problem with the positioning map is that there are only 2 axis when in reality there are a lot more variables Strategy is knowing where you’re not and embracing that. Find a good position and defend it Tailor activities that repel movement into your space -------- 11/5/2014 First Order Fit: all your activities need to reflect low cost or differentiation Second: degree to which activities fit in a certain position activities that work better together than on their own Third: operate a system of activities over time that you get better and better The learning curve effect Southwest: second order fit is not checking bags, not offering food in order to have a quick
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Unformatted text preview: turnaround time third order fit is when they get better/faster over time ability to deter imitation Tailored activities create trade-offs: confusing people, inconsistencies in brand conflict in activities (different menu for starbucks restaurant vs drive loss of specialization 2 businesses in 1: straddling higher costs lose specialization Why can’t competitors copy a complex system? What is the whole thing because it is so complex. ..what are all the moving parts? tailored activities help you in your position but hurt you from moving into another position...
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