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Unformatted text preview: FedEx- Unpredictable, infrequent, shippers many “one offs”- product-focused- WTP for consumer lower/same as Airborne- Costs higher because ppl are spending 15 minutes on the phone for 1 package Tradeoffs Speed v. Quality- less time in production Cost v. Quality- cheaper inputs- cheaper production equipment/assets Brand image v. Growth- in new markets Retail v. Wholesale- Rural v. Urban Airborne- Few large customers- cities/dense- large predictable shipments Scale at the customer level High level of service FedEx- infrequent- multiple sites- smaller, unpredictable shipments Scale by aggregating across customers...
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- Spring '11
- Marketing, 15 minutes, 4k, large B-to-B shippers