The Strategist 6 Lecture - The Strategist 6 Adam...

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Unformatted text preview: The Strategist 6 Adam Brandenburger J.P. Valles Professor, NYU Stern School of Business Distinguished Professor, NYU Polytechnic School of Engineering Member, NYU Institute for the Interdisciplinary Institute of Decision Making Associated Faculty Member, Center for Data Science 4/4/15 11:34 “Apollo 11 Lunar Module Eagle in landing configuraAon in lunar orbit from the Command and Service Module Columbia” by NASA -­‐ NASA website; descripAon,[1] high resoluAon image.[2]. Licensed under Public Domain via Wikimedia Commons -­‐ hUp://commons.wikimedia.org/wiki/ 2 Some sources of trade-­‐offs: Resource demands Underlying resources, such as energy, space, or Ame, in fixed supply and allocated to one use are unavailable for another use Func.onal demands Design of a structure that is more effecAve towards one use is less effecAve towards another use What are some other sources? 4/4/15 11:34 Garland. T., “Trade-­‐offs,” Current Biology, 24, 2014, R60-­‐R61 3 CompeAAve Advantage: Value Ladders W2P SC 4/4/15 11:34 Based on “Exercises on Added Value,” teaching material, by Adam Brandenburger, Ken Corts, and Harborne Stuart, 12/10/07 4 CompeAAve Advantage: Value Ladders cont’d. W2P SC 4/4/15 11:34 Based on “Exercises on Added Value,” teaching material, by Adam Brandenburger, Ken Corts, and Harborne Stuart, 12/10/07 5 ExploraAon vs. ExploitaAon 4/4/15 11:34 TwiUer [CC BY 4.0 (hUp://creaAvecommons.org/licenses/by/4.0)], via Wikimedia Commons; user Ebraminio 6 4/4/15 11:34 Source: cartoonstock.com; order #244667 7 4/4/15 11:34 8 Things get a lot more complicated when the differences of opinion are not just between ourselves and others but when we argue within the company as well. The story of the ferocious “RISC” versus “CISC” debates … provide a good example of such a situaAon…. Intel’s chips are based on the older CISC scheme…. Some of our people took the posiAon that the RISC approach represented a “10X” improvement, a level of improvement that in the hands of others could threaten our core business. So, to hedge our bets, we put a big effort into developing a high-­‐ performance microprocessor based on RISC technology. -­‐-­‐ Only The Paranoid Survive, pp.103-­‐104 4/4/15 11:34 9 4/4/15 11:34 hUp://en.wikipedia.org/wiki/InflecAon_point#mediaviewer/File:X_cubed_plot.svg 10 ...
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  • Spring '15
  • Adam
  • NYU Polytechnic School, NYU Stern School, NEW YORK UNIVERSITY STERN SCHOOL OF BUSINESS, Adam Brandenburger, J.P. Valles Professor, Associated Faculty Member

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