Markets tests - 1 a b c d Markets Final Test#1 All of the...

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Markets Final Test #1 1. All of the following were early patterns emerging into Coke story EXCEPT which one? a. Coke continued to lose market share to Pepsi b. Coke history is driven by charismatic c. There is always an emphasis on the formula d. Over time, Coke built an enduring symbolic value 2. Sometimes commodities like milk or wheat are used at examples when explain this type of market a. Oligopoly b. Monopolistic competition c. Monopoly d. Perfect competition 3. What differentiates monopolistic completion from oligopolistic competition? 4. Which of the following words fits this definition: the difference between a consumers actual state and some ideal of desired state? 5. Asa Griggs Candler was important for the Coke story because 6. What type of sampling would help select a more representative sample for a variable such as income a. Non probability sample b. Stratified sample c. Systematic sample d. Quota sample 7. Having control over the object is emphasizing which type of utility?
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8. “exchange value” is determined by combination of 9. If “distressed” or “broken-in” jeans are more expensive than “new” jeans it is because… 10. If I say, “this sweater keeps me nice and warm,” I am referring to what? a. Connotations b. Sign value c. Use value d. Place utility 11. This means that the company is trying to fulfill the needs of the consumer in their own interests “is win win” by taking a company-wide orientation to the customer 12. Which alternative below is an example of a method that would result in primary and qualitative data?
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  • Spring '08
  • billthompson
  • Marketing, Reebok, D. Brand Equity

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