Class notes 2-3-09 - Markets Consumers WCOB 2013 Section...

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Markets & Consumers WCOB 2013 Section 005 2/3/09 Due to the ice storm, there will be a new class schedule made up & emailed to students. The exam dates won’t change and there will be the same number of questions, but there will not be as much material as originally thought on exam 1. The exams cover high points in class notes and the reading assigned on the syllabus. L’eggs Story Days 3 & 4 Review: - SBU’s begin with goals then research to evaluate O & T. - Triangulate - Marketing Strategies are designed to take advantage of O’s and counter T’s. Terms for Day: - Target Marketing Process - Marketing Mix (the 4 P’s) - NPD - Semiotics - Semantic Memory - Consignment Target Marketing Process A. Segmentation- dividing large markets into smaller parts based on meaningful & shared characteristics. - ID and Describe Segment(s) Considerations in Segmentation - Measurable (Data) – younger people are harder to get accurate data on - Viable (Profit) - Accessible (Reach) - TV? Internet? Which shows/sites?
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  • Spring '08
  • billthompson
  • Marketing, Target Marketing Process, L’eggs

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