K-MSG-L Notes 11 (12) - 'sreactionsare impersonalinrev

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threatening way Can finish anonymously inexpensive to administer simple to compare and  evaluate administer to many individuals can get lots of information many example questionnaires already exist Might not get cautious reviews wording can prejudice customer's reactions are  impersonal in reviews, may need sampling expert doesn't get complete story Interviews When  want to completely comprehend someone's impressions or encounters or learn more about their  answers to questionnaires Get wide variety and detail of information develops relationship with  customer can be flexible with customer Can take lots of your energy and attempt can be difficult  to evaluate and compare can be costly interviewer can prejudice customer's reactions  Certification Review When want impression of how system operates without interrupting the 
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