Buyer Behavior - Buyer Behavior Leah Smith What is Consumer...

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Buyer Behavior Leah Smith MKTG 480
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What is Consumer Buying Behavior? Buying Behavior is the decision processes and acts of people involved in buying and using products. Why do consumers make the purchases that they make? What factors
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Consumer Buyer facts A customer is 4 times more likely to defect to a competitor if the problem is service related than price or product related 70% of buying experiences are based on how the customer feels they are being treated. 11% of people are more likely to make a purchase if their network of friends have used or recommended the item. 35% intentionally carry their smartphone while shopping so they can comparison shop. 32% said they had changed their mind about purchasing in-store based on information found online while shopping. 89% of shoppers do online research before purchasing an item in- store.
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The need recognition is the first and most important step in the buying process.
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