Unformatted text preview: Answer: (a) Difficulty: (2) Page: 282, 283, Table 8-1 19. Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called: a. custom products. b. specialty products. c. convenience products. d. shopping products. Answer: (b) Difficulty: (1) Page: 282, 283 20. Consumer goods that the consumer does not know about or does not normally think about buying are called: a. custom products. b. unsought products. c. specialty products. d. shopping products. Answer: (b) Difficulty: (2) Page: 283 21. ____________________ are products bought by individuals and organizations for further processing or for use in conducting a business. a. Consumer products...
View Full Document
- Fall '12
- Economics, Laundry detergent, consumer products, Rolex, d. shopping products