BUS101 Economics terms (busi,econ) 109

BUS101 Economics terms (busi,econ) 109 - a b c d core...

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a. core product. b. central product. c. fundamental product. d. augmented product. Answer: (a) Difficulty: (1) Page: 278 10. All of the following are considered to be characteristics of the actual product category or feature EXCEPT : (3) Page: 282, Figure 8-1
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