BUS101 Economics terms (busi,econ) 111

BUS101 Economics terms (busi,econ) 111 - change the...

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b. Services c. Industrial products d. Specialty products Answer: (c) Difficulty: (1) Page: 283 22. The primary distinction between a consumer product and an industrial product is based on the ___________________. a. cost b. size c. description d. purpose for which the product is bought Answer: (d) Difficulty: (3) Page: 283 23. Which of the following would not be one of the three major groups of industrial products and services? (1) Page: 283, 284 24. ____________ are industrial products that aid in the buyer’s production or operations, including installations and accessory equipment. (2) Page: 284 25. ___________________ consists of activities undertaken to create, maintain, or
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Unformatted text preview: change the attitudes and behavior of target consumers toward an organization. a. Nonprofit marketing b. Services marketing c. Organizational marketing d. Cause-related marketing Answer: (c) Difficulty: (2) Page: 284, 285 26. Which of the following would be the best illustration of corporate image advertising? a. A hospital listing its phone number in the Yellow Pages. b. A university sending a catalog to a prospective student. c. IBM using television to establish itself as the company to turn to for “e-Business solutions.” d. Nike employing Tiger Woods to promote golf balls. Answer: (c) Difficulty: (32) Page: 285 27. When Michael Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes, they are using: a. cause-related marketing. b. idea marketing....
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