BUS101 Economics terms (busi,econ) 112

BUS101 Economics terms (busi,econ) 112 - a no recalls for...

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c. nonprofit marketing. d. person marketing. Answer: (d) Difficulty: (1) Page: 285 28. New York State shouts “I Love New York!” This would be an example of which of the following forms of marketing? a. cause-related marketing b. idea marketing c. corporate image advertising d. place marketing Answer: (d) Difficulty: (1) Page: 285 29. “Keep America Beautiful” and “Say No to Drugs” are forms of which type of marketing listed below? (1) Page: 285, 286 30. ___________ is one of the marketer’s major positioning tools. (2) Page: 287 31. As explained in the text, product quality means conformance quality—consistency in delivering a target level of performance and:
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Unformatted text preview: a. no recalls for at least one year. b. freedom from defects. c. standard engineering specifications. d. global standards, such as ISO 9000. Answer: (b) Difficulty: (3) Page: 287 32. Beyond simply reducing product defects, the ultimate goal of total quality is to improve: a. distribution relationships. b. promotional methods. c. returns and allowances. d. customer satisfaction and value. Answer: (d) Difficulty: (2) Page: 287 33. One way to add customer value is through distinctive product style and design. According to the text, all of the following companies have reputations for outstanding style and design EXCEPT : a. Jeep in SUVs. b. Black & Decker in cordless appliances. c. Steelcase in office furniture and systems. c. Bose in audio equipment....
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