Unformatted text preview: a. a manufacturer of a product or service. b. a reseller of a product or service. c. an international cartel. d. a private family business. Answer: (b) Difficulty: (2) Page: 291 43. Sears created the Craftsman brand name for tools. This would be an example of which of the following branding options? a. licensed brand b. manufacturer’s brand c. private brand d. co-brand Answer: (c) Difficulty: (1) Page: 291 44. If Bubble-Right makes 50% of all bubble gum sold in the United States, but sells it through middlemen who market the product under individual store brands, then Bubble-Right is utilizing which type of brand-sponsorship? a. licensed brand b. manufacturer’s brand c. private brand d. co-brand Answer: (c) Difficulty: (3) Page: 291...
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- Fall '12
- Economics, Brand, Private Brand, KLEENEX