Unformatted text preview: (1) Page: 295 48. If Ford Motor Company and Eddie Bauer work together to design and sponsor a new sport utility vehicle, then the companies are using which of the following brand sponsorship options? a. licensed branding b. national branding c. store branding d. co-branding Answer: (d) Difficulty: (2) Page: 295 49. All of the following would be possible advantages of co-branding EXCEPT : a. combined brands create broader consumer appeal. b. combined brands create greater brand equity. c. combined brands always offer economies of scale and reduced prices. d. combined brands allow a company to expand its existing brand into other categories. Answer: (c) Difficulty: (2) Page: 295 50. Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added...
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- Fall '12
- Economics, Brand, a. Licensed branding, d. co-branding