BUS101 Economics terms (busi,econ) 115

BUS101 Economics terms (busi,econ) 115 - (1 Page 295 48 If...

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45. Sam’s Grocery demands promotional payments from most of its food and beverage suppliers before it will guarantee them shelf space on premium aisles for new products. This practice has recently received much scrutiny from the Federal Trade Commission. The industry calls such promotional fees or payments: a. paybacks. b. promos. c. slotting fees. d. new product fees. Answer: (c) Difficulty: (2) Page: 291, 292 46. If Mark Mars pays Hershey Foods Corporation for the right to use its name on his line of T-shirts, then Mr. Mars is using which type of policy? (2) Page: 292, 293, 295 47. ______________ is the practice of using the established brand names of two different companies on the same product.
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Unformatted text preview: (1) Page: 295 48. If Ford Motor Company and Eddie Bauer work together to design and sponsor a new sport utility vehicle, then the companies are using which of the following brand sponsorship options? a. licensed branding b. national branding c. store branding d. co-branding Answer: (d) Difficulty: (2) Page: 295 49. All of the following would be possible advantages of co-branding EXCEPT : a. combined brands create broader consumer appeal. b. combined brands create greater brand equity. c. combined brands always offer economies of scale and reduced prices. d. combined brands allow a company to expand its existing brand into other categories. Answer: (c) Difficulty: (2) Page: 295 50. Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added...
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