BUS101 Economics terms (busi,econ) 117

BUS101 Economics terms (busi,econ) 117 - 298 59 The first...

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only focusing their marketing dollars on brands that can achieve the number-one or -two market share positions in their category, then the company is probably pursuing a: a. megabrand strategy. b. metabrand strategy. c. minibrand strategy. d. brand elimination strategy. Answer: (a) Difficulty: (3) Page: 298 57. ________________ is the activities of designing and producing the container or wrapper for a product. (1) Page: 298 58. Traditionally, the primary function of the package was to: (1) Page:
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Unformatted text preview: 298 59. The first federal Act to control labels on packages (to ensure that no false, misleading, or deceptive labels or packages were allowed) was the: a. Robinson-Patman Act. b. Sherman Antitrust Act. c. Federal Trade Commission Act of 1914. d. Lanham Act. Answer: (c) Difficulty: (2) Page: 300, 301 60. A group of products that are closely related because they function in a similar manner is called a: a. product line. b. brand line. c. brand family. d. product position. Answer: (a) Difficulty: (1) Page: 303 61. The number of items within the product line is identified as being the: a. product line width. b. product line strength. c. product line length. d. product line consistency. Answer: (c) Difficulty: (2) Page: 303...
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