BUS101 Economics terms (busi,econ) 118

BUS101 Economics terms (busi,econ) 118 - d a middle-end...

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62. _______________ occurs when a company lengthens its product line beyond its current range. a. Product line strength b. Product line consistency c. Product line mobility d. Product line stretching Answer: (d) Difficulty: (2) Page: 303 63. When a company lengthens its product line beyond its current range, it is engaged in: (2) Page: 303 64. Companies in the middle range of the market who wish to extend their product lines to both the upper and the lower end are considering:
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Unformatted text preview: d. a middle-end stretch. Answer: (c) Difficulty: (1) Page: 304 65. ________________ is the set of all product lines and items that a particular seller offers for sale. a. Product line b. Product mix c. Product allotment d. Product choice Answer: (b) Difficulty: (1) Page: 305 66. Product mix ________________ refers to the number of different product lines the company carries. a. width b. depth c. length d. consistency Answer: (a) Difficulty: (2) Page: 305 67. The total number of items that the company carries within its product lines refers to the ___________ of the product mix. a. width b. depth c. length d. consistency...
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