BUS101 Economics terms (busi,econ) 122

BUS101 Economics terms (busi,econ) 122 - 92 Capital items...

Info icon This preview shows page 1. Sign up to view the full content.

92. Capital items are industrial products that aid in the buyer’s production or operations. Answer: (True) Difficulty: (1) Page: 284 93. The Ad Council’s “Say No to Drugs” is a good example of corporate image advertising. Answer: (False) Difficulty: (1) Page: 285 94. Recently, marketers have shifted from TQM (total quality management) approaches to ROQ (return on quality) programs. Answer: (True) Difficulty: (2) Page: 287 95. Unlike design, style is more than skin deep. Answer: (False) Difficulty: (3) Page: 288 96. There is a move away from branding because of the high cost of maintaining branding reputation and image today. Answer: (False) Difficulty: (2) Page: 289 97. A powerful brand (to be powerful and stay powerful) must have brand equity. Answer: (True) Difficulty: (1) Page: 289, 290 98. A good brand name should suggest something about the product’s cost and price.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Answer: (False) Difficulty: (2) Page: 290, 291 99. Because of poor image and quality, store brands are no real threat to manufacturer’s brands as evidenced by recent sales reports. Answer: (False) Difficulty: (2) Page: 291, 292 100. If Dannon Yogurt produces an economy-sized yogurt, this would be an example of a line extension. Answer: (True) Difficulty: (1) Page: 296 101. The packaging concept states what the package should be or do for the product. Answer: (True) Difficulty: (1) Page: 300 102. A product line is each individual product made by the company as it attempts to meet the needs of the marketplace. Answer: (False) Difficulty: (1) Page: 303 103. Product line stretching occurs when a company tries to milk all the promotional dollars possible out of the company’s promotional budget. Answer: (False) Difficulty: (2) Page: 303...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern