8541765 - Running Head: CAPSTONE RESEARCH PROJECT Student...

Running Head: CAPSTONE RESEARCH PROJECT 1
Student Name
Professor Name
University
Date

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Durango Manufacturing organization is introduced as the medium sized public
manufacturing organization which is situated in the Colorado along with it has specializing in the
custom cabinets for the residential along with the commercial market. Chief Executive Officer of
the organization has the vast knowledge as well as experience in construction along with
cabinet industry and also he is well versed within the supply chain management. But, Chief
Executive Officers lesser experience in the financial management and also forming the value for
several stakeholder groups has made up for the fact, which two of rest of the organizations
founders have enough information in said field.
Objectives

To be leading supplier of the excellent quality cabinets for residential along with
commercial market.

To enhance the revenues by ten percent in the next 5 years.

To be leading cabinet supplier of the luxury homes along with commercial offices in the
entire region.
Mission
To provide excellent quality products on time and within budget for ensuring the
consumer satisfaction.
Description of Durango
Durango Manufacturing organization has been the newer organization situated in
Colorado, which would give expertise along with highly skilled quality workmanship within
providing the cabinets to residential as well as commercial market to the standard specifications

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of architects, owners along with construction professionals.
Products
Cabinets have generally been made up of 2 components:

Boxes along with shelves that come in the kitset form as well as finished with the custom
veneers.

Doors, panels as well as drawer fronts, which would be present in 6 custom designs
having the unlimited range of the custom finishes. All such components would be
provided by the Home Depot along with finer finishing has been done at their workshops
through the team of highly skilled carpenters.
Advantages and disadvantages
Advantage of their products has been that they are available in three separate lines, which
have been decided through price. There has been the high end residential section, middle level
residential section along with the commercial section for routine consumers.
Disadvantage at this particular situation has been that bigger focus has been placed on
high end residential section.
In the coming years, the organization is focused towards making the sales projections for
all three categories in a similar manner.
Long term objective of the organization has been to give the higher quality products to
international market.

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SWOT analysis
Strengths
Chief Executive Officer is extensive.