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Running Head: CAPSTONE RESEARCH PROJECT1Student NameProfessorNameUniversityDate
CAPSTONE RESEARCH PROJECT2Durango Manufacturing organization is introduced as the medium sized publicmanufacturing organization which is situated in the Colorado along with it has specializing in thecustom cabinets for the residential along with the commercial market. Chief Executive Officer ofthe organization has the vast knowledge as well as experience in construction along withcabinet industry and also he is well versed within the supply chain management. But, ChiefExecutive Officers lesser experience in the financial management and also forming the value forseveral stakeholder groups has made up for the fact, which two of rest of the organizationsfounders have enough information in said field.ObjectivesTo be leading supplier of the excellent quality cabinets for residential along withcommercial market.To enhance the revenues by ten percent in the next 5 years.To be leading cabinet supplier of the luxury homes along with commercial offices in theentire region.MissionTo provide excellent quality products on time and within budget for ensuring theconsumer satisfaction.Description of DurangoDurango Manufacturing organization has been the newer organization situated inColorado, which would give expertise along with highly skilled quality workmanship withinproviding the cabinets to residential as well as commercial market to the standard specifications
CAPSTONE RESEARCH PROJECT3of architects, owners along with construction professionals.ProductsCabinets have generally been made up of 2 components:Boxes along with shelves that come in the kitset form as well as finished with the customveneers.Doors, panels as well as drawer fronts, which would be present in 6 custom designshaving the unlimited range of the custom finishes. All such components would beprovided by the Home Depot along with finer finishing has been done at their workshopsthrough the team of highly skilled carpenters.Advantages and disadvantagesAdvantage of their products has been that they are available in three separate lines, whichhave been decided through price. There has been the high end residential section, middle levelresidential section along with the commercial section for routine consumers.Disadvantage at this particular situation has been that bigger focus has been placed onhigh end residential section.In the coming years, the organization is focused towards making the sales projections forall three categories in a similar manner.Long term objective of the organization has been to give the higher quality products tointernational market.
CAPSTONE RESEARCH PROJECT4SWOT analysisStrengthsChief Executive Officer is extensive.