BUAD304_-_Chapter_5_Outline_Notes

BUAD304_Chapter_5_ - Chapter 5 Outline Notes 1 Perception a process by which individuals organize and interpret their sensory impressions in order

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Chapter 5 Outline Notes 1) Perception: a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment a) The world as it is perceived is the world that is behaviorally important. 2) Factors influencing perception a) Perceiver b) Target c) Situation 3) Person Perception: Making Judgments about others a) Attribution theory: an attempt when individuals observe behavior to determine whether it is internally or externally caused i) Distinctiveness – whether an individual displays different behaviors in different situations ii) Consensus – everyone who faces a similar situation responds in the same way iii) Consistency – the person responds in the same way over time iv) Fundamental attribution error: the tendency to underestimate the influence of external factors and overestimate the influence of internal factors when making judgments about the behavior of others v) Self-serving bias: the tendency for individuals to attribute their own successes to
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This note was uploaded on 02/13/2008 for the course BUAD 304 taught by Professor Cummings during the Spring '07 term at USC.

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BUAD304_Chapter_5_ - Chapter 5 Outline Notes 1 Perception a process by which individuals organize and interpret their sensory impressions in order

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