io - Mba 5501 Final Marketing Plan Arimount Marketing Plan...

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Mba 5501 Final Marketing Plan Arimount Marketing Plan 1.0 Executive Summary Arimount is one of the world's leading fast moving consumer goods companies. It offers products across foods, home and personal care categories. Arimount first and foremost operates in America. It is headquartered in Dallas, Texas and employs about 171,000 people. I addition to the above products Arimount has also developed a new product called Texas Deluxe deodorant that is in a aerosol can. The product was developed by our leading scientists that allows customers to use the deodorant once every 5 days is they deem necessary. This product is eco friendly and three times the strength of other clinical deodorants. Although there are several competitors that produce deodorants but known that lasts more than 24 hours. The new product for Arimount has been clinically tested. Arimount Sales and Marketing department has purchased an contact list which includes detailed contact information for individuals across Texas in which we will have the initial release of the product. The list not only includes Texas but also the complete area of the Unites States. The “Go To Market” promotion enclosed within will characterize the demarcation in strategy between the geographical regions. The cost of the purchased list was $2,259.00 with a total of 13,292 individual contact names, which calculates to .17 cents per contact. The number of actual companies has yet to be calculated as the file will require clean up, however, appears to have approximately 3-5 unique companies, which we will talk about our three closest competitors. 2.0 Situation Analysis Arimount sales will identify the prospect among the purchaser and seller sectors to solicit our performing servicing and quality control services. The following action items will be addressed as the purchaser and seller are profiled:
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1. Identify the “Decision Makers” within household; existing clients should be known to us. Leverage relations of existing clients to make referrals to new prospects; utilize referral sources. 2. To identify the “Decision Makers” for new targets, Sales will utilize industry contacts, LinkedIn, Media Sources, Purchased lists, and Trade Association member lists etc. 2.1 Market Summary Arimount has good notification about the marketplace and knows a enormous deal about the ordinary characteristics of the most high-quality consumer. This information will be influenced to better comprehend who is supplied, what their explicit needs are, and how Arimount can better communicate with the consumers. Target Markets Sport Industry Private Consumers 2.1.1 Market Demographics Summary of prospect targets by regional area of Texas: % Count Central Texas (Arimount) 21.47% 16 million Southern Texas 57.06% 93 million Eastern Texas 7.36% 12 million Western Texas 9.20% 15 million North 4.91% 53 million Total: 100.00% 189 million
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The summary below provides the portion and volume of prospect targets by individual sectors for the entire prospect list which includes all U.S.
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