{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

advertising portfolio

advertising portfolio - Advertising Portfolio Tables of...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
    Advertisin g Portfoli o
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Tables of Contents Subject Pages
Background image of page 2
I. Letterpress (relief printing) in black and white 1. Line cuts 1 2. Halftones from photographs 2 3. Halftones from wash drawings 3 4. Combination line and halftone 4 5. Line and Benday 5 6. Vignette Halftone 6 7. Silhouette halftone 7 8. Square halftone 8 9. Highlight halftone 9 10. Reverse Line 10
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
II. Letterpress (relief printing) in color 1. Two color line 11 2. Two color halftone 12 3. Two color combination line and halftone 13 4. Line and Benday in color 14 5. Four color process. A – photograph 15 III. Campaign Outline 1. Situation 16 2. Specific objectives 16 3. Target Market 16 4. Positioning strategy 17 5. Budget appropriation and allocation 17
Background image of page 4
6. Media strategy 18 7. Creativity 19 1. I. 1 Letterpress (relief printing) in black                                                                          
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
1. Line Cut 2.
Background image of page 6
2. Halftones from photographs 3.
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 8
3. Halftones from wash drawings 4.
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
4. Combination line and halftone 5.
Background image of page 10
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 30

advertising portfolio - Advertising Portfolio Tables of...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online