advertising portfolio

advertising portfolio - Advertising Portfolio Tables of...

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    Advertisin g Portfoli o
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Tables of Contents Subject Pages
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I. Letterpress (relief printing) in black and white 1. Line cuts 1 2. Halftones from photographs 2 3. Halftones from wash drawings 3 4. Combination line and halftone 4 5. Line and Benday 5 6. Vignette Halftone 6 7. Silhouette halftone 7 8. Square halftone 8 9. Highlight halftone 9 10. Reverse Line 10
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II. Letterpress (relief printing) in color 1. Two color line 11 2. Two color halftone 12 3. Two color combination line and halftone 13 4. Line and Benday in color 14 5. Four color process. A – photograph 15 III. Campaign Outline 1. Situation 16 2. Specific objectives 16 3. Target Market 16 4. Positioning strategy 17 5. Budget appropriation and allocation 17
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6. Media strategy 18 7. Creativity 19 1. I. 1 Letterpress (relief printing) in black                                                                          
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1. Line Cut 2.
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2. Halftones from photographs 3.
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3. Halftones from wash drawings 4.
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4. Combination line and halftone 5.
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This note was uploaded on 04/15/2008 for the course ADV 52 taught by Professor William during the Spring '07 term at CUNY Kingsborough.

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advertising portfolio - Advertising Portfolio Tables of...

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