BA14 - To: Prof. McGarvey From: Patricia Ade Date: 11/30/06...

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To: Prof. McGarvey From: Patricia Ade Date: 11/30/06 Subject: BA14 DO2B Case: XM radio vs. Sirius In this class we were given a case that we had three questions to answer, the twelve-point checklist and the four p’s: product, place, price, promotion. The Professor separated the class into four groups that consisted of six or seven people. Our group had six members and we assigned to the case XM radio vs. Sirius. My group consisted of Shely, Elena’ Charles, Igor, Chris, Joann, and I. We decided to break our group into small groups. Each group had their task to do. My group was assigned to search for the four p’s of each company. So I researched on XM while Joann did her research on Sirius. Product: XM Satellite Radio Inc. is headquarted in Washington, D.C., and is a wholly owned subsidiary of XM Satellite Radio Holdings INC, which is publicly traded on NASDAQ. XM is one of two FCC licenses to deliver satellite radio programming. XM delivers its coast –to-coast, digital channels of music, news, talk service is targeted to the
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This note was uploaded on 04/15/2008 for the course BA 14 taught by Professor Mcgarvey during the Fall '06 term at CUNY Kingsborough.

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BA14 - To: Prof. McGarvey From: Patricia Ade Date: 11/30/06...

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