BA14 - To Prof McGarvey From Patricia Ade Date Subject BA14...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
To: Prof. McGarvey From: Patricia Ade Date: 11/30/06 Subject: BA14 DO2B Case: XM radio vs. Sirius In this class we were given a case that we had three questions to answer, the twelve-point checklist and the four p’s: product, place, price, promotion. The Professor separated the class into four groups that consisted of six or seven people. Our group had six members and we assigned to the case XM radio vs. Sirius. My group consisted of Shely, Elena’ Charles, Igor, Chris, Joann, and I. We decided to break our group into small groups. Each group had their task to do. My group was assigned to search for the four p’s of each company. So I researched on XM while Joann did her research on Sirius. Product: XM Satellite Radio Inc. is headquarted in Washington, D.C., and is a wholly owned subsidiary of XM Satellite Radio Holdings INC, which is publicly traded on NASDAQ. XM is one of two FCC licenses to deliver satellite radio programming. XM delivers its
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern