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Cover Page (1 page) Table of Contents (1-2 pages) Executive SummaryEnVía is a non-profit organization based out of Oaxaca, Mexico and specializes in microfinance loans, responsible tourism, and education programs. Through these programs, EnVía seeks to combat poverty in their region by empowering women to start businesses and help change their local community while promoting social responsibility in business. The majority of the businesses these women create involve selling handbags, leather goods, and traditional foods and pastries. In order to maximize EnVía’s outreach to new consumers, Sol hasbeen created as a subsidiary to this organization and is a start up venture. Sol will continue to follow EnVía’s mission and goals by empowering female business owners and giving them the opportunity to help their businesses thrive. Sol will be acting as an online and nationwide distributor in the United States to promote the products manufactured by these entrepreneurs. The main focus of this subsidiary organization will be to bring the stories ofthese businesswomen to life and inspire others to pursue their passions to create a better community. It is our mission at Sol to provide information about all of EnVía’s artisans and bring a rewarding experience to consumers.This new organization was formed on March 18, 2015 in order to actively distribute the handmade products produced by artisans from Oaxaca, Mexico. This new subsidiary will distribute products throughout the United States to break into new consumer target markets. Each product made is handcrafted with natural fabrics and dyes, certifying it as organically made. There are other businesses focusing on selling naturally manufactured products, in the Pacific Northwest area of Washington State. Some of these businesses are local stores, while
others have an established online presence. Even though these businesses will be our competitors, it is important we see them as partners since we share similar goals and missions about the people we are representing. Sol’s hope is to create a distribution process with local businesses and build an online shopping experience for new and returning customers.The current target market is women ranging in age from 25-65 who have a disposable income and value high quality products with a sensible fashion statement. These women are well cultured and have a strong desire to help charitable organizations. By targeting these consumers, Sol will show them the value of purchasing the products of artisans and give them a rewarding experience by knowing they have benefited a woman who is hard working. In order for Sol to begin building this subsidiary, the management team has estimated $40,000 is needed to initially begin preparations. This investment will go to renting out a business office for the base of operations, supplies and equipment, and other prepaid expenses.