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chap1_cap_solutionBrandon - Business Plan Far East Trading...

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Business Plan Far East Trading Company 1.0 Executive Summary Far East Trading Company (FETC) imports exclusively handmade rugs by artisans from all over the Far East. The firm's main office location is 1879 Columbia Ave. Portland, Oregon, and has a customs house broker in Seattle, Washington. FETC quality products are irreplaceable and exclusive, and its target consumers are women with upper- middle to upper-end incomes. FETC's competitive edge is that the products are 100% handmade, unlike competitor's products. By this fact, the firm hopes to attract people that value the artistry of producing silk rugs. Since FETC products are mostly silk rugs, it considers itself to be in the home improvement retail market. For the starting year 2008, the company plans to attract manufacturer reps and retailers to distribute the products by attending the Weaver’s trade show in Chicago, Illinois. This trade show is where suppliers of ilk rugs and other woven products and buyers meet and arrange deals to sell the product. FETC projected sales are approximately $1.1 million by the end of the first year of operation. Also during this year, FETC
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