Pepsico & Whitewave Case Study.docx - MERGER & ACQUISITION...

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CASESTUDYOFPEPSICOANDWHITEWAVE1.What are Horizontal or Vertical mergers? How will you distinguishbetween the two?Under which category would you classify this caseand why?Rational utilization ofMERGER & ACQUISITION
pg. 1
Economies of scale (costadvantage due to expansion)resourcesReal lifeexamplesMerger of Vodafone & Idea, bothoperating in telecommunicationindustryIn 2005, Google’s acquisitionof AndroidThis M&A will be considered under horizontal merger because:PepsiCo, the global giant owing USD $22 billion iconic brands is the

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Term
Fall
Professor
professor_unknown
Tags
Net Present Value, Internal rate of return, WhiteWave

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