Pepsico & Whitewave Case Study.docx - MERGER & ACQUISITION...

CASE STUDY OF PEPSICO AND
WHITEWAVE
1. What are Horizontal or Vertical mergers? How will you distinguish
between the two? Under which category would you classify this case
and why ?
♣ Rational utilization of
MERGER & ACQUISITION
pg. 1

♣ Economies of scale (cost
advantage due to expansion)
resources
Real life
examples
Merger of Vodafone & Idea, both
operating in telecommunication
industry
In 2005, Google’s acquisition
of Android
This M&A will be considered under horizontal merger because:
PepsiCo, the global giant owing USD $22 billion iconic brands is the