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1960’s Midterm Study Guide00:27Susan Douglas: Where the Girls AreSputnikFirst artificial Earth satelliteLaunched by the Soviet Union in 1957 in the throes of the Cold WarSparked an emphasis on education in the United States, people felt that we had fallen behind the soviets in terms of educating our childrenThis emphasis on education for the first time included young girls, who were taught/told that they could make something of their livesWalt Disney and Disney movies/stereotypesWalt Disney is the very right wing and conservative founder of DisneyHis vision, especially of gender roles, significantly influenced the psyche of the youth that was growing up in the 1960’s and watched his filmsHis company defined ‘good’ vs. ‘bad’ girlsGood: beautiful, chaste, hardworking, kindBad: independent, powerful, makeup, sexual (?)Showed girls as ‘property’ for boys and played up the prince charming stereotype—showed girls that they should all want thatThe Baby BoomIn the aftermath of WWII, between 1946 and 1951, 22 million children were born in the U.S. (record)These kids were coming of age during the tumultuous years of the 1960’sExplains why so much (especially media and advertising) emphasis was put onto the young population as described in Where the Girls AreThe baby boomers were the primary cultural consumers during the 1960’sJune Cleaver/Donna Reed/Harriet NelsonMothers in famous 1950’s/1960’s television shows that were stereotypical housewives
They were well dressed, perfect hair, kind, hardworking, always put children and husbands firstBasically reinforced stereotypes about what women should bePart of the post-WWII backlash against working womenRosie the RiveterSymbol of women joining the WWII effortDuring the war, there were huge government and advertising campaigns to get women out of the home and into the workforce to help with the war effortThey became engineers, manufacturers, laborers, etc.It was the first time in American history that there was a huge contingent of women in the workforceWomen enjoyed being employed—sense of self and purpose Huge backlash against this post WWII that extended into the 1960’sThe Ladies Home JournalInfluential women’s magazine in the 1950’s and 60’sTried to help young girls/women grapple with questions about, i.e., sexuality, family-career balanceHad a lot of quizzes (big trend among youth in the 1960’s—self reflection)Sexual RevolutionSparked in 1960 when the FDA approved The Pill for nationwide distribution for the first timeExacerbated by baby boom—46 million people entered adolescence during the 1960’s