Mattel Inc. 1 Company Analysis: Mattel Incorporated Duquesne University April 23, 2013 Table of Contents:
Mattel Inc. 2 Executive Summary Page(s) 3 Company Description Page(s) 3-4 Strengths Page(s) 4-10 Weaknesses Page(s) 10-13 Recommendations Page(s) 13-14 Conclusion Page(s) 14 References Page(s) 15-16 Appendix Page(s) 17 Executive Summary:
Mattel Inc. 3 Mattel is one of the world’s largest and most recognizable children’s toy company. Being one of the largest contributors to the toy industry, Mattel has acquired numerous vital business strengths that have made Mattel successful for decades. Regardless of their popular toy lines, the company takes pride in their leadership, social responsibility, green peace, and globalization qualities. The leaders at Mattel pride themselves with Mattel’s core values, display leadership skills, and drive for overall success. Despite their strengths, Mattel has also encountered several problems that need to be addressed. These problems include recovering from the mass toy recalls that they faced, past leadership problems, adapting to new environmental changes within the company, pollution, and having the ability to manage change better. Although they seem to performing well now, Mattel needs to identify these business concerns by implementing and learning from past leadership mistakes, become more culturally aware, and allow creators to become more risk-taking. Mattel would have the ability to become even more stable by implementing these business concerns. Company Description: Mattel is one of the leading toy company’s worldwide due to its innovation, design, and clever marketing of its toys and other family products. Mattel was founded in 1945, by Harold Matson and Elliot Handler, and quickly revolutionized the toy industry after the release of Barbie in 1959 by Handler’s wife, Ruth Handler. Many of the products that Mattel produces have also influenced many different cultures around the globe, and in a sense, unites them through their toys and other family products. The products and brands Mattel produces include: Fisher Price, Barbie dolls, Monster High dolls, Hot Wheels toys, Matchbox toys, American Girl dolls, board games, and video
Mattel Inc. 4 gaming systems. Mattel is a company that tries to surround themselves with the areas concerning social responsibility and has tried to be a role model for other companies to follow for many years. Mattel is a company that surrounds themselves with philanthropic commitments, strong ethic codes for employees, and rules that need to be followed during production of toys. They have faced many different types of challenges over the years that their company has been around that have tested their strength as being seen as a company with good social responsibility, but it is the way they chose to overcome these obstacles and challenges that have showed how they are truly performing as an ethical and socially responsible company.
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