961 Beer Case StudyPEST analysis assesses the political, economic, social, and technological performance ofthe organization. It identifies the major factors that affect the organization and contributes to itsgrowth. The 961 PEST analysis identifies the factors that affected the performance of theorganization.Political961 Beer faced a major challenge after they had expanded and thus needed a widercapacity thus raising the need to order from Italy. They ordered and received the machine but thespecialist was not available as a result of political instability that had occurred in the country bythe end of 2007. As a result, the country was perceived as unsafe and this had a major impact onthe firm because they could not operate the machine and thus had to settle for smaller bottles foralmost six months. The other issue was the killing of public figures as well as bombing whichlargely affected the country and consequently reduced the number of consumers for the business.EconomicBusinesses play a major role in the growth of the economy. 961 Beer promoted economicgrowth by delivering quality beer at an affordable price and thus increased the market share.Social961 Beer was founded from a traditional brewing craft. The beer culture was as a result ofhome brewing which was the only way that people could get a variety of beers as well as styles.This raised the interests of enthusiasts who developed large brewing companies so as to ensure awider market was able to reach and enjoy the different varieties of the traditional beers.
Technological961 Beer had not acquired advanced technology which would be used in the brewing