MP2_Tsai_Wu_Lincomments - Lin Tsai Wu 1 Robert Lin Jonathan...

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Lin Tsai Wu 1 Robert Lin, Jonathan Tsai, Calvin Wu Suzanne C Schmidt English 131 A4 3/5/2008 Gender Bias in Technological Blogs Blogging. It may sound like a communal hazing ritual but these days, a majority of the population has maintained a blog or at least has seen one. Stay-at-home moms, disgruntled teens, and single twenty something are enthusiastically creating and maintaining weblogs or "blogs" -- online journals that feature everything from car reviews to personal diaries. Although they've been around since the mid-nineties, blogs had been reserved for technologically oriented males and professional writers. In the beginning of 1999, there were only 25 blogs in existence; today, the number is around 2.5 million. The ratio of women blogging has risen greatly over the years as blogging gains popularity. Blogging software provider LiveJournal reports that 60% of blog readers are men, but nearly 65% of those doing the blogging are women, which proves that blogging are reserved for males. However, to be specific, technologically oriented blogs have yet to rid their gender bias ways. With more than 50 percent of the U.S. population having Internet access, the World Wide Web has become an important channel for providing information and services. As the Web becomes a part of people's everyday lives-booking travel, finding health information, buying products — there is a growing trend on how blogs are gender orientated. No one would make the argument that megapixels are masculine or that gigabytes have a gender. But as gadgets and blogs about them become an integral part of everyday life, a high-tech world is largely built upon
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Lin Tsai Wu 2 and engineered by males. From the first glance of many technological blogs, just by the structural look of the blogs will be gender biased. First we need to establish two facts about how society views a general website (which includes blogs). The first fact that we need to establish is that the websites’ credibility are drawn from the layout. We found that when people assessed a real Web site's credibility they did not use rigorous criteria, a contrast to the findings of Consumer Reports WebWatch's earlier national survey, A Matter of Trust: What Users Want From Web Sites, released April 16, 2002. In their more recent poll of 1,500 U.S. adult Internet users (released February 8, 2005), people claimed that certain elements were vital to a Web site's credibility (e.g., having a privacy policy). However, this more recent study showed that people rarely used these rigorous criteria when evaluating credibility (e.g., they almost never referred to a site's privacy policy.) The data showed that the average consumer paid far more attention to the shallow aspects of a site, such as visual cues, than to its content. For example, nearly half of all consumers (or to be exact, 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes. The second fact we need to establish is the appearance has a certain affinity toward one
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MP2_Tsai_Wu_Lincomments - Lin Tsai Wu 1 Robert Lin Jonathan...

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