mt-week1-nike - Marketing Theory Homework-week1 Questions 1 What are the pros cons and risks associated with Nikes core marketing strategy 2 If you were

mt-week1-nike - Marketing Theory Homework-week1 Questions 1...

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Marketing Theory Homework-week1 Questions 1. What are the pros, cons, and risks associated with Nike’s core marketing strategy? 2. If you were Adidas, how would you compete with Nike? 1. Nike’s core marketing strategy was “pyramid of influence” model which can be described as the preferences of a small percentage of top athletes influences the other people’s brand choices. So from the beginning Nike built up its marketing campaigns on famous and successful athletes and sportsmen. Was it only a luck or the enormous exact foresight of Nike’s marketers that the athletes chosen as faces of brand or spokesperson was successful, some are, ex. Michael Jordon, the most successful athletes in their field, and had helped Nike to achieve a unique and great marketing success. Nevertheless this strategy has some cons because it is heavily dependent on persons. If Michael Jordan was injured or was not as successful as he is and many young people
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