Chapter 3 - • Functions o Intrpret o Process Marketing...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 3: Compnents of Wheel of Consumer Analysis o Environment o Behavior o Marketing Strategies o Affect and Cognition Psychological Repsonses Affective Types o Emotions high level of Strong Feelings arousal/activation o Specific Feelings | | | | o Moods o Evaluations lower arousal/ Weak Feelings Activation Largely Reactive Little direct control Felt physically Respond to Any stimulus Learned Cognition What is it? o Understanding o Evaluating o Planning o Deciding o Thinking
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • Functions o Intrpret o Process Marketing Implications • Information-processing models o Identify sequence of cognitive processes in which each process transforms or modifies information and passes it onto the next process Model of Consumer Decision Making • Interpretation Process o Attention o Comprehension o Knowledge, meanings, beliefs • Integration Process • Product Knowledge and Involvement...
View Full Document

{[ snackBarMessage ]}

Page1 / 2

Chapter 3 - • Functions o Intrpret o Process Marketing...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online