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Unformatted text preview: • Functions o Intrpret o Process Marketing Implications • Information-processing models o Identify sequence of cognitive processes in which each process transforms or modifies information and passes it onto the next process Model of Consumer Decision Making • Interpretation Process o Attention o Comprehension o Knowledge, meanings, beliefs • Integration Process • Product Knowledge and Involvement...
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This note was uploaded on 04/15/2008 for the course MKTG 371 taught by Professor Olson during the Spring '08 term at San Diego State.
- Spring '08