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Unformatted text preview: • Focused on family, “softer”, High Masc- Most cultures. Japan is the most masc • Highly competitive, very structured o Uncertainty Avoidance High- Grece • They want to know everything. • Right until wrong • Clean • Strong coffee • speed Low- China • Eh, what happens, happens • Adaptable Lower than 33 higher than 66 gives you significant Values don’t really change over time. Masculine and femininity changes differently Measuring Cultural Content Value measurement o Rokeach o Yanklovich Monitor o VALS o Hofstede Content Analysis Ethnographic Studies...
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This note was uploaded on 04/15/2008 for the course MKTG 371 taught by Professor Olson during the Spring '08 term at San Diego State.
- Spring '08