MKTG 3001 Assignment 4 for Quiz 3 - MKTG3001Assignment3 1...

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MKTG 3001 – Assignment 3 1. award: 1 out of 1.00 point Distribution is very limited with which of the following type of consumer product? shopping product convenience product discretionary product prepurchase product specialty product
Figure 9-1 in the textbook shows very limited distribution takes place for specialty products. Multiple Choice
Difficulty: 2 Medium 197 2. award: 1 out of 1.00 point In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?
Figure 9-1 in the textbook shows that the promotion goal for a shopping product is to differentiate it from competitors. Multiple Choice Learning Objective: 09-02 Identify the ways to classify consumer and business products and services. Difficulty: 2 Medium 197 3. award: 1 out of 1.00 point Time magazine publishes over 100 different U.S. editions with common editorial content (the same national and international stories). However, each edition is targeted at unique geographic segments with its own set of advertisements. Time is using which of the following segmentation strategies?
multiple products with multiple market segments one product with multiple channels of distribution one product with changes based on customer behavior multiple products with one segment Time

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