Pricing Strategies Quiz_ Principles of Marketing - BUS201_1006.pdf

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9/26/21, 5:41 PMPricing Strategies Quiz: Principles of Marketing - BUS201_1006Pricing Strategies QuizDueSep 26 at 10:59pmPoints15Questions15AvailableAug 15 at 11pm - Oct 10 at 10:59pmabout 2 monthsTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 111 minutes15 out of 15Answers will be shown after your last attemptScore for this attempt:15out of 15Submitted Sep 26 at 5:40pmThis attempt took 11 minutes.Take the Quiz Again1 / 1 ptsQuestion 1Sam, a buyer for a small warehouse company, is looking to purchase aforklift from Caterpillar or Komatsu. He is looking for a reliable, narrowforklift to fit between the warehouses’ smaller aisles and that is a lowerprice. Sam doesn’t need added-on services; he is well-versed in usingand maintaining large equipment. He evaluates the forklift types anddecides on a Komatsu. Sam chooses the Komatsu for its perceivedreliability and it is $1500 less than the Caterpillar forklift. Which approachthat Komatsu took was a success for Sam as a customer?Komatsu diminished the value-added perceived benefits to meet andexceed customer expectations
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9/26/21, 5:41 PMPricing Strategies Quiz: Principles of Marketing - BUS201_10062/8Komatsu reduced its perceived costs enough to undercut its competitorsperceived valuesKomatsu reduced the value added benefits and those benefits competedwell head-to-head with Caterpillar’s value added benefits

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Term
Fall
Professor
phillips
Tags
Marketing, Pricing, Komatsu

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