Consumer Behavior Quiz_ Principles of Marketing - BUS201_1006.pdf

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9/12/21, 10:21 PMConsumer Behavior Quiz: Principles of Marketing - BUS201_10061/8Consumer Behavior QuizDueSep 12 at 10:59pmPoints15Questions15AvailableAug 15 at 11pm - Oct 10 at 10:59pmabout 2 monthsTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 19 minutes15 out of 15Answers will be shown after your last attemptScore for this attempt:15out of 15Submitted Sep 12 at 10:21pmThis attempt took 9 minutes.Take the Quiz Again1 / 1 ptsQuestion 1A marketer must understand potential buyers’ needs and wants to be ableto address and satisfy them. There are two key questions the marketerneeds to ask. The first is “How do potential buyers go about makingpurchase decisions?” What is the other question?What factors influence a potential buyer’s experience with a product orservice?What influences a potential buyer's decision process and in what way?What factors influence a potential buyer’s product or service usage?
9/12/21, 10:21 PMConsumer Behavior Quiz: Principles of Marketing - BUS201_10061 / 1 ptsQuestion 2Jason has run out of toilet paper in the bathroom. He walks over to hissupply closet only to discover that all of his toilet paper rolls have beenused up. Jason has just experienced what part of the consumer decision-making process?
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Term
Fall
Professor
phillips

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