Business Case Project Report - Student Example

Business Case Project Report - Student Example -...

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FLUOROTREES
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TABLE OF CONTENTS:  EXECUTIVE SUMMARY …………………….……………………………………………………… 3 BACKGROUND ……………………………………………………………………………….……… 4 PROJECT DESCRIPTION …………………………………………………………………….……. 6 STRATEGIC ALIGNMENT ………………………………………………………………………..… 9 ENVIRONMENTAL ANALYSIS ………………………………………………………..…….……. 10 ALTERNATIVES……………………………………………………………………………..……….12 BUSINESS AND OPERATIONAL IMPACTS……………………………………………………..15 PROJECT RISK ASSESSMENT…………………………………………………………………...16 COST/BENEFIT ANALYSIS……………………………………………………………………….. 21 QUALITATIVE ANALYSIS……………………………………………………………………...…...30 IMPLEMENTATION STRATEGY……………………………………………………………..…… 31 REVIEW AND APPROVAL PROCESS…………………………………………………………….32 CONCLUSIONS AND RECOMMENDATIONS…………………………………………………...33 REFERENCES………………………………………………………………………………….…….34 Page 2
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EXECUTIVE SUMMARY  A proposal for the creation of a new division at Heijman’s Company - Heijmans Company Alternative Energy Solutions Division. This division will be devoted to the management of Fluorotree- a luminescent tree. Fluorotree, is an innovation derived from Daan Roosegaarde, designed to provide clients with a cheaper and more artistic option to the development infrastructure of street lights in small suburban areas. The introduction of this service brings upon countless potential and various advantages, ranging from the reduction of electric energy footprints, environmentally friendly services, and an artistic twist to the landscapes thus increasing the perceived price of real-estate, and so on. Page 4
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BACKGROUND Fluorescent Trees This business report was created in order to introduce a possible strategic business model involving the creation of a new company division which will work on providing services to government and other sectors public or private, who are interested in alternative cleaner energy landscapes. Governments tax spending on electric energy consumption is fairly high and our new services are aiming to tap into this budget by offering a cheaper option in comparison to competitors and current options. Heijmans new division aims to create a hybrid solution for both new product and current product on the street. This solution would allow a smaller commission
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