07bcal history

07bcal history - 1 Wine in California Jim Lapsley, Ph.D. UC...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 1 Wine in California Jim Lapsley, Ph.D. UC Davis Extension University of California, Davis 2 Some Major Themes The search for the right varieties in the right locations Attempts to improve quality University and Industry quality measures The boom/bust cycle Speculative planting, wars, prohibition, others Planting to production cycle 3 An Immigrant FamilyTale Settled in Michigan as boarding house proprietors for miners in early 1900s Sought grapes for Prohibition, became grape broker, settled in Lodi in the later 1920s Started Coop winery after prohibition Bought Napa winery as a family business Sold bulk wine to East Coast Bought another winery for bottled products Family dispute after Fathers death leads to fission One brother starts a new winery Move into high quality wine and world partnerships 4 Immigrant Family Tale (Cont.) Donates $35 million to UC Davis and establishes Robert Mondavi Institute for Wine and Food Science 5 The Boom/Bust Cycle Oversupply Undersupply BoomTimes! High prices lead to new plantings Bust! Low prices discourage production 6 Wine Consumption Distribution 60% of population drinks alcohol 11% of population drinks 90% of wine Core consumers 28% consumes 10% of wine Marginal consumers Little market penetration Wine is not part of our culture 7 The Mission The Mission Grape Grape Californias first Vinifera Low color and low acid, it made equally poor white and red wine 8 Jean Louis Vignes winery in L.A., 1830s 9 Los Angeles in 1850 Los Angeles in 1850 10 General Vallejo Last Mexican Governor of Alta California Viticulturist and advocate for California wine 11 Statehood and Expansion 1850-1890 Large influx of people for gold Suppliers make more money than the miners Winemaking begins to supply the miners Need to import varieties Boom in the 1880s when France experiences Phylloxera 12 Zinfandel comes from Croatia one of the first to displace Mission grapes many others arrived at this time 13 14 One of the first California wine negotiants One of the first California wine negotiants 15 Founded by Charles Le Franc Founded by Charles Le Franc near San Jose and mercury mines near San Jose and mercury mines 16 Count Agoston Haraszthy Self-Styled Father of California Viticulture Founder of Buena Vista and one of many importers of vinifera varieties into California 17 Charles Krug and his Charles Krug and his winery in the Napa winery in the Napa Valley, established 1861 Valley, established 1861 18 Napa Varieties by Acreage in 1888 2031 2031 Mission Mission 5744 5744 Zinfandel Zinfandel 1608 1608 Misc. Reds Misc. Reds 779 779 Bordeaux Reds Bordeaux Reds 412 412 Bordeaux Whites Bordeaux Whites 2636 2636 Riesling Riesling 2597 2597 Misc. Whites Misc. Whites 15807 15807 Total Acreage Total Acreage Source: 1888 Board of Source: 1888 Board of Vit Vit . Com. Report . Com. Report 19 Gustave Niebaum and Inglenook, est. 1880Gustave Niebaum and Inglenook, est....
View Full Document

This note was uploaded on 04/15/2008 for the course BIS 1b taught by Professor Kimsey during the Spring '08 term at UC Davis.

Page1 / 14

07bcal history - 1 Wine in California Jim Lapsley, Ph.D. UC...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online