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62Abdimas-Polibatam, Vol. 3, No. 1, Juni 2021ISSN: 2685 – 4422Andi Erna Mulyana: Pengembangan UMKM Melalui Sosialisasi …Pengembangan UMKM Melalui Sosialisasi danPenyuluhan Secara Digital untuk MenunjangKeberlangsungan Usaha di Masa PandemiCovid-19Andi Erna Mulyana1, Rahmat Hidayat1, Nur Rahmah Andayani1, Sri Zuliarni1, Aditya WiranggaPratama1, Maryani Septiana1, Hajan Hidayat1, Yulinda1, Diah Amaliah1, Muhammad Ikhlash1,Sugeng Riadi1, Desi Ratna Sari1, Slamet Soebagiyo11Jurusan Manajemen Bisnis, Politeknik Negeri Batam, Jl. Ahmad Yani, Batam, IndonesiaAbstract— Micro, Small, and Medium Enterprises (MSMEs) have an important role in theeconomy of Indonesian society. The existence of MSMEs is very useful in terms of distributingpeople's income. From this point, it is necessary to carry out training to support the sustainabilityof MSMEs and help them overcome various problems, from the management aspect to the capitalaspect. Especially during the pandemic Covid-19, where many MSMEs are threatened with theirsurvival. At this moment, in pandemic situation, many MSMEs got the impact from theoperational, to the managerial aspect, as well as in their financial aspect that caused the decline oftheir income, it even has an impact on business closure, especially for independent business ownerswho are highly dependent on the daily income. For this reason, the purpose of this communityservice activities that will be carried out with the method of socialization and counseling throughthe digital system is to provide information and additional knowledge needed by MSMEs. Throughthis activity, it is hoped that MSME players can gain additional knowledge related to businessmanagement during unexpected times such as the Covid-19 pandemic. The information andknowledge provided will be packaged in the form of socialization and counseling videos. Theimplementation method is carried out by online and webinar activities with MSMEs in Batam. Theresults of the activities were the socialization and counseling materials in digital form that could beaccessed by MSMEs by utilizing the current information technology.Keywords— MSMEs, Pandemic Covid-19, Business Development, Digitalize Training.Abstrak— Usaha mikro, kecil, dan menengah (UMKM) memiliki peran penting dalamperekonomian masyarakat Indonesia. Keberadaan UMKM sangat bermanfaat dalam halpendistribusian pendapatan masyarakat. Melihat dari peranan tersebut, perlu dilakukan pelatihanguna menunjang keberlangsungan dari UMKM dan membantu mereka mengatasi berbagaipermasalahan yang ada dari aspek manajemen hingga aspek permodalan yang dibutuhkan.TerlebihdimasapandemiCovid-19saatini,dimanabanyakUMKMterancamkeberlangsungannya. Dimasa pandemi saat ini banyak UMKM yang terpengaruh di segioperasional, manajerial, hingga finansial yang dapat mengakibatkan menurunnya tingkatpemasukan, bahkan berdampak pada penutupan usaha, khususnya bagi pemilik usaha mandiriyang sangat bergantung pada tingkat pemasukan harian dari usaha yang dijalankan.Untuk itu

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