ProductsSHARE - Journalism 646 Assignment 1 Ask About Our...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Journalism 646 Assignment 1 Ask About Our Specials on Brooklyn© Brand Bridges… 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Ask About Our Specials on Brooklyn© Brand Bridges… Walking down the aisles of Walgreens, I am surprised that I actually find myself having an easier time finding successes of the marketing perspective than failures. Admittedly most products are somewhere in the hazy gray area between, but the successes seem to emerge after a moment of contemplation, while the failures, well, I’ve been waiting my whole life to write a paper on them. Perhaps the most insightful thing ever said about advertising was P.T. Barnum’s timeless sound bite, “There’s a sucker born every minute and two to take him”. If the marketing perspective failures here don’t prove that, nothing will. But since I want to end on a high note, or at least a memorable one, I begin with the successes. In the true David Letterman spirit to which this paper aspires, I rank them 5 th to 1 st in magnitude of success and subsequently failure. Weighing in at 5 th place is Wal-profen . Representing the entire scale of generic brand drugs, Wal-profen ranks by applying the converse of the theory we are examining, which should be conversely true. If a product which justifies increased price by adding something you don’t actually need (like quilts to toilet paper) constitutes market perspective failure, then conversely, a product which justifies charging less by removing something you don’t actually need (brand name) should constitute a market perspective success. Advil beware… 4 th place has been awarded to rechargeable batteries . I feel this makes so much sense it barely needs mention. Consumers don’t relish that “fresh-out-of-the-pack feel” nor do they seek out that “new battery smell”; All they care about is that their batteries have power. In addition to that good feeling in the cockles of your heart you get by not 2
Background image of page 2
creating more toxic waste, the reuse factor of these batteries can save ridiculous amounts of money. I had to award 3 rd place to a product so prolific that it fulfills a need most of us don’t realize we have until it’s too late and we look like idiots. At some point a man’s life he is overcome with the desire to shoot things. If he is a republican, he buys a gun; otherwise he buys a camera. The disposable camera is a remarkable device because it fulfills needs at both ends of the spectrum. Firstly, people who want to remember a specific place or event can now immortalize the experience in beautiful photo-imagery
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 7

ProductsSHARE - Journalism 646 Assignment 1 Ask About Our...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online