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Intro111 - Subliminal Messages 1 Subliminal Messages Intro...

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Subliminal Messages 1 Subliminal Messages Intro Chris Horney Behavioral Research Dr. Petursdottir March 24, 2008
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Subliminal Messages 2 When studying subliminal messages in advertising studies often fall under three categories. Behavioral, physiological, and psychological responses help researchers determine what exactly occurs when participants are exposed to information they are not consciously aware of. “The absence of evidence that the individual is aware of the impinging stimulus before its effect is felt” (Silverman, 1976). This case focuses on the behavioral response category of research. Moore has published that experiments in- volving subliminal messages can be categorized into strong and weak descriptions (Moore, 1982). A strong claim assess that there is a direct consequence between the action and reaction, while the weak claim looks for some kind of positive reaction. While it has been shown that college students can recognize 95% of sets of pictures shown to them (Shepard, 1967). This particular experiment will go one step further and not only require people to remember brand but to also use that memory to uncon- sciously pick that same brand out in the future. Past researchers focused more on if subliminal messages work and not how.
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