Week 1 Notes

Week 1 Notes - SBM Week 1 Lecture Notes BASIC TERMS...

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SBM Week 1 Lecture Notes BASIC TERMS Personal Seat License- form of annual donation towards universities; you  owning an actual seat for a season; 20,000 year (PSL’s) Naming Rights- Cost of a company like Staples or Fedex to attach their name  to a stadium or arena; 5.8 million dollars a year for naming rights at Staples;  Nets new arena (Barkley’s Center) 20 million a year Title Sponsorship- Name of company is in the name of the event; Tostito’s  Fiesta Bowl; Fedex Orange Bowl; Bob Hope Classio Presenting Sponsorship- “Rose Bowl presented by Citi Bank” Revenue Stream- Any one of the categories that will generate revenue; luxury  seats; club seats; advertisements on the walls; stadium billboards; special  parking
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16/01/2008 23:41:00 WEEKLY WOODENS 1) Seven Point Creed o Be true to yourself o Help others
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This note was uploaded on 04/15/2008 for the course JOUR 380 taught by Professor Fellenzer during the Spring '08 term at USC.

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Week 1 Notes - SBM Week 1 Lecture Notes BASIC TERMS...

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